Why business through the World Wide Web? The answer to this question is very easy. It is estimated that over 10 million people in Poland use the Internet.
The most important advantages of running a business in the Internet are:
1. no premise-related costs
2. an enormous market of potential clients
3. the opportunity of selling goods to foreign customers
4. flexible working hours when running an Internet shop
5. limiting the number of employees, which means lower costs of the company’s activity

Obviously, an Internet company has it’s drawbacks and limitations. The most important of these include:
1. the long process of building customers’ trust
2. heavy competition
3. limitations to selling certain types of goods and services due to their peculiarity (you cannot for instance sell construction services)
4. shipment-related costs.
When founding a company on the Internet, act exactly as when founding a traditional company. All stages of setting up a business are described in the text: “Establishing a company”. However, it is the idea for a business that is crucial as there are hundreds or even thousands of shops on the Internet selling everything from antiques to lingerie and finding a market niche is very difficult. Therefore, before we decide upon opening a new shop with car parts, it is worth checking out our future competition.
Basic methods of increasing the number of visits on our page include:
1. Adding the page to popular search engines
2. Adding the page to thematic catalogues
3. Positioning by optimizing the page’s code in order to make it position higher in search results